Hi I’m Katie Sadler
Personal Profile
With a wealth of experience as a skilled creative and marketing professional, I've devoted my career to fostering connections between brands and their target audiences. My portfolio offers a glimpse into the diverse projects I've undertaken and showcases my adaptability in this dynamic landscape. Embracing continuous learning, I'm excited to explore new avenues for development as I look ahead to the future. If you're interested in learning more about my journey, please take a moment to browse through my website. Should an opportunity for collaboration or discussion arise, I'm open to exploring it further.
My Bio
After completing my studies in Fashion Marketing & Communications at university, I've seen my career take exciting turns. I began in the world of advertising and publishing, creating innovative ideas for brands featured in a weekly fashion magazine. Subsequently, I embarked on a new adventure in the Middle East, spending four transformative years in Dubai. During my time at a communications boutique agency, I got to represent some of the most respected brands in the sports and fashion world. This experience fuelled my love for creating integrated campaigns.Â
I then focused my expertise on creating immersive experiences for brands through events and activations with these amplified via social media and influencer collaborations. In my most recent role, I have made a transition into B2B to craft the marketing strategy, driving both offline and online campaigns to drive lead generation efforts and enhance brand awareness. I am enthusiastic about exploring opportunities that challenge my creative boundaries, allowing me to consistently inspire, educate, and surprise audiences. My aim is to deliver outstanding results for my clients by going the extra mile.
Past Experience
Past Roles
August 2022 - August 2023
Partner Marketing Manager, Proximity
Design and implement a comprehensive global brand awareness strategy alongside targeted regional lead generation campaigns. Craft and execute an editorial calendar, producing content for various platforms including social media posts, blog articles, email campaigns, case studies, press releases, award submissions, and internal and external resources. Oversee and coordinate all aspects of events, webinars, and activations.
February 2021 - July 2022
Content & Marketing Manager, The Hive
Create and execute marketing strategy both online and offline
Manage content to drive demand via website, email, social, webinars and resources
Develop plans to engage prospects via paid campaigns, narratives, industry partnerships, workshops and events (in-person and virtual).
Oversee and analyse performance of campaigns
Manage all creative assets and branding
January 2020Â - March 2020
Interim Marketing Manager, Hearst
Creation and delivery of impactful and effective multichannel marketing campaigns on time and within budget to drive tickets sales for Women's Health Live.
October 2018 - October 2019
Digital Community & Events Director, Pixi Beauty
Develop and manage influencer marketing strategy, manage relationships with suitable content creators and measure success of influencer campaigns and engagement. Lead the EMEA event strategy, creating and executing key events across priority markets.
November 2015 - July 2018
Campaign Manager, The Aurora Agency
Manage the planning and roll out of all integrated campaigns across multiple fashion and sports clients including Ted Baker and Reebok in the MENA regions. Gained great knowledge of the retail marketing mix including POS and digital channels. Photo shoots for local publications and digital creatives, partnerships, events and activations.
Brands
Ted Baker
Reebok
Pixi Beauty
Asics Tiger
Women's Health Live
Roxy
Quiksilver
Umbro
Speedo
Rockport
Sandro
Maje
The Kooples
Stadium Sports
BCBG
Bebe
The Dubai Mall
Mall of Emirates
KIKO
Tommy Hilfiger
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Expertise
Campaign Management
Creation and delivery of impactful and multichannel marketing campaigns on time and within budget
Influencer Management
Book, brief and manage talent for all influencer and celebrity collaborations. Identify and nurture content creators and oversee digital campaigns.
Event Management
Work across cross-functional teams  including partnerships, PR, design and production to deliver world class events and activations.
New Business Development
Identify new business opportunities, writing and creating presentations to come up with exciting initiatives to showcase company services.
"I would describe Katie as an outstanding all-rounder. Always thorough in her approach whether it be a creative project, a sales pitch, marketing strategy or relationship building. Projects were always planned and completed professionally, resulting in targets being met or exceeded. Katie is a valuable asset to any team while also offering strong leadership and management skills.
Becks Richardson, Ad Director, Look Magazine
Testimonial
